Sofia Richie, the 23-year-old model and fashion influencer, recently made headlines for her lavish wedding weekend to her fiancé Elliot Grainge.
The couple tied the knot in a stunning ceremony in Beverly Hills, California, surrounded by family and friends.
While many were talking about Sofia’s gorgeous wedding dress and stunning jewelry, others were curious about her beauty look for the big day. It turns out that Sofia opted for a surprisingly affordable drugstore mascara to complete her bridal makeup.
According to her makeup artist, Rokael Lizama, Sofia’s lashes were coated in L’Oreal’s Voluminous Lash Paradise Mascara, which retails for just $12.99. The mascara promises to deliver intense volume and length to lashes, without any clumps or smudging.
Despite its affordable price point, the mascara has been receiving rave reviews from beauty bloggers and influencers. It’s even been compared to some high-end mascaras that cost five times the price.
Sofia’s choice to wear a drugstore mascara on her wedding day highlights the fact that you don’t need to break the bank to look beautiful. With a bit of research and experimentation, it’s possible to find affordable makeup products that perform just as well as their high-end counterparts.
In fact, many beauty experts recommend trying out drugstore options before investing in luxury brands, as they often offer similar quality and performance at a fraction of the cost.
Sofia Richie’s wedding beauty look has certainly sparked a renewed interest in affordable makeup products, and we can expect to see more and more people turning to drugstore options in the future.